FIM 2016: BARLEY ARTS PROMOTION's success stories from its founder CLAUDIO TROTTA

From Bruce Springsteen at Streeat® Foodtruck Festivalevent promotion activities carried out by Barley Arts Promotion does not only pass through music. It is discussed at FIM of Grass with Claudio Trottafounder 37 years ago of what has become one of the most important promoters in Europe today.

Music is not enough, one should say today. Today that there is no live music event that is not accompanied by a substantial food and beverage presence. Today that not only large festivals, but also individual artists' concerts, include stands and attractions of various kinds, less and less linked to the world of music and increasingly dependent on non-industry sponsors.
Food in Italy pulls so much that every musical event, large or small, is unsuccessful without a drink and something to eat during the show.
And then there is the final frontier, that of exhibitions with high spectacular content, which Barley Arts itself has recently decided to enter.
This, and other topics related to the promotion of live music today, will be discussed at the FIM with Claudio Trotta, founder and still owner of Barley Arts, one of the most important promoters in Europe, one of the first to engage in the organisation of large non-musical events, yet always among the first in terms of audience attendance at its artists' concerts.
Even if with the Streeat© Foodtruck Festival format, an event organised in collaboration with Buono Food and dedicated to quality street food, Barley Arts collected more than 500,000 presences during the eight days of the event in as many Italian cities (the tour is still going on), we cannot fail to mention the 170,000 presences of the famous Campovolo concert with Ligabue in 2005 and the 92,000 presences of Imola with AC/DC in 2015, a year in which Barley Arts organised more than 300 musical events.
And then it is enough to mention the names of the other artists brought to Italy by Trotta's team to make an albeit approximate calculation of how large an audience Barley Arts' work involves: Bruce Springsteen and The E Street Band, Brian May & Kerry Ellis, Queen + Adam Lambert, Deep Purple, The Cure, Mika, Kiss, The Chemical Brothers, The Prodigy, Television, Deftones, Garbage, Fink, Paul Weller, John Hyatt and The Combo, Natalie Imbruglia, Glenn Hughes, John Mayall, Kaky King, Joe Satriani, Steve Vai and The Aristocrats, Joe Bonamassa and many others (including Italians Niccolò Fabi, Paola Turci and Lorenzo Fragola and others from the more 'alternative' area).

The meeting with Claudio Trotta of Barley Arts will take place at 4.15 p.m. on Friday 9 September in CASA FIM and, in more detail, at 5 p.m. on the same day in the Meet The Music area.
After the interview at CASA FIM, Claudio Trotta will receive the FIM Special Guest 'Top Events Promoter'.