In 2024, in June, Italy will turn yellow: for the first time in history the Tour de France will depart from our country. The historic two-wheel race will start from Florence then through Emilia Romagna to Piedmont, with three races dedicated to the great cycling champions of the past such as Bartali, Coppi, Nencini and Pantani.

Good Bike! Bike People is a travelling event with free admission which will be part of this great festival, a real tour through the cities of the departures and arrivals of the Grande Boucleto celebrate the Tour de France its first time in Italy and to promote the culture of the cycling world.

In all the cities, the bicycle will be the absolute star, with areas where young and old can get into the saddle, attend talks on road safety education, discover new two-wheel sports and enjoy performances by professionals. There will be many activities planned for the days of Good Bike!including a bike christening for the youngest and acrobatic BMX, bike trial and bike polo shows.

The area of the Italian Cycling Federation (FCI) will be the focus of the event, with lectures, book presentations, stories of champions, talks by authors and cyclists of yesterday and today.

La musica non può che essere presente in un evento di questa portata: live band di tutto rispetto animeranno le date del tour.

Completing the panorama will be food court with a selection of trucks by Streeat© Food Truck Festival, the first travelling festival of quality street food that has been travelling the length and breadth of Italy for ten years with its most mouth-watering food offerings.

THE PARTNERS

FCI - Italian Cycling Federation

La Italian Cycling Federation is the governing body of cycling in Italy in all its specialities and categories. In the international arena, it is among the most successful federations. There are over 3200 affiliated clubs and 102200 members, of which 17800 are very young riders.

Barley Arts

Barley Arts has for many years been internationally recognised as one of the most important organisers of concerts, theatre performances, festivals and events of various kinds. Its founder, Claudio Trottahas promoted and produced over fifteen thousand events in over forty years.

SiCrea

The activity of SiCrea spans all fields where communication is the protagonist. From the organisation of events and trade fairs to exhibition design, from website creation to social media and video production.

Action Holding

Action Holding is a communication factory that thinks and proposes innovative languages. Active in Italy and abroad, it has been helping large companies to give voice to their projects and ideas for forty years.

Bike People

Bike People is a large community that brings together those who want to give themselves and others a more sustainable future, finding in the healthier and more fascinating values of cycling the inspiration for a real and concrete response to environmental and health scares.