The rapper, author and producer Russ has always gone his own way, at his own pace. With his work he has shown that he does not need a major to reach the number 20 position in the ranking. 30 Under 30 by Forbes in 2019 thanks to his numerous sold-out shows in arenas around the world and become one of the most popular rappers of the moment. In his more than ten-year career, the 28-year-old has produced a diverse catalogue of music that has collectively exceeded ten billion streams and 2.5 billion video views. His method is simple: love yourself, believe in yourself and work hard. In his book It's All in Your HeadRuss encourages readers to follow their own rhythm and overcome their greatest obstacle: themselves.