From 9 to 14 April, design by Italian and international manufacturers will be the protagonist at the OCA
On the occasion of the Salone del Mobile, the Fuori Salone also takes place at the OCA, the multifunctional space at 54 Via Tortona in Milan, managed by Barley Arts in cooperation with the municipality. From 9 to 14 April from 10 a.m. to 11 p.m., in fact, Officine Creative Ansaldo in the Agora, Palco and Primo Piano pavilions will host Tortona Design Week with exhibitors' initiatives Elita, Confartigianato Women's Group, Beijing Design Week, Designersblock e Unofficial Report.
Elita Extras'mall is the proposal of design brands, gathered under a deliberately provocative brand name that plays with the global and impersonal mall phenomenon, presenting small (small) realities with a large (extra) creative component. For the special edition of the Salone del Mobile Extras'mall presents a selection of self-published content: designers, stylists and artisans as well as independent Italian publishers in the fields of graphics, illustration and photography. And then workshops and meetings on illustration, printing, micro-publishing, self-publishing and screen-printing techniques, in a work of curatorship shared with Micro e Uzo. To strengthen the exhibition and workshop section, 'FEEDING THE PLANET, ENERGY FOR LIFE', a workshop presented by IED in cooperation with the Consulate General of the Netherlands and Artez.
OF WOMEN, The Garden of Creativity is the initiative of the women entrepreneurs of Confartigianato at the Fuori Salone. In a space of about 200 square metres, the Gruppo Donne Impresa of APA Confartigianato Milano e Monza metaphorically creates an oasis composed of many coloured squares. The work is a collective created under the brand DI Donne (a brand name created on the occasion of the Fuori Salone 2011 that refers to at least two pairs of words: Design and Innovation and Donne Impresa, the name of the movement), an installation that aims to highlight the manufacturing skills of individual craftswomen and the synergies between small businesses working in a network. Each 'flowerbed' will be made with techniques and materials used daily in the company by each craftswoman and will become a symbol of the transformation of work into a work of design. Territory, craftsmanship and art, therefore, with the addition of a classical touch provided by short quotations from the theatre.
Beijing Design Weekfollowing the success of its participation in the 2012 edition, offers a multifaceted programme: the thematic exhibition A Taste of China - Design Around the Tablewhich includes 30 designers and brands from China, Taiwan and Hong Kong presented together with the association 'Show the World' e Red Star Mecallineco-curated by designer Zhu Xiaojie. The exhibition, with installation by studio dotdotdotdot, guides visitors on a journey through the oriental universe and its aesthetics to offer a glimpse of the talents that best represent the evolving contemporary Chinese design landscape.
Designersblock Milan 2013 hosts over 100 designers, producers, collectives, workshops, involving Italian, British and international creatives. Innovative products are on display: from furniture to lighting systems, from architecture to textile projects. Drawing on their unique experience in the field of creative entrepreneurship, combined with their ambition to create something unique for the OCA space, the Designersblock encourage and promote the creative sector in Italy by participating in the Fuori Salone for the thirteenth year.
Unofficial Report is an international collective of young artists who, after collecting objects, photos, videos and graphic material around the city, on Saturday 13 and Sunday 14 will create an experimental and spontaneous wall work to document the places, people and creativity of Milan Design Week.
In addition, the Ansaldo Creative Operators, artists and craftsmen residing at the OCA (8RF, Zorba Creative Workshops, Tombon, Baker&Co) as well as a special art installation, the result of the coming together of their different creativities and skills, offer side events and workshops specifically for the Fuori Salone.
Info: www.ocamilano.it e www.facebook.com/OfficineCreativeAnsaldo
